That R2,000 bottle is barely paying for the perfume inside. Here's where the money in a luxury fragrance actually goes and why that matters for what you buy.
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An honest answer, not a defensive one: yes, there are differences between a dupe and the original here's exactly what they are, and what they aren't.
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Ever sprayed a perfume and had it smell totally different three hours later? Here's the science of top, middle & base notes and why the in-store sniff test can be very different from the actual perfume.
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Friday’s finally here and no matter what your weekend plans look like, there’s a fragrance to match them perfectly.
Just like your plans, every perfume has its own personality. Which one feels most like you tonight?
1. Staying In – Movie Night → Spicy & Comforting
Try f02 Inspired Lady Million, feminine, playful and sensual all at the same time.
2. Cooking Dinner at Home Light & Feminine
Try f13 Inspired by Daisy – soft, airy, and beautifully delicate.
3. Party Vibes → Sexy & Magnetic
Try f01 YSL Black Opium Inspired, sultry, playful, and unforgettable.
4. Fancy Dinner Out → Elegant & Timeless
Try f31 Inspired by Dior J’Adore, graceful, refined, and always classy.
Your scent is more than a fragrance, it’s your Friday night mood bottled.
Tap below to find the one that feels just right for you.
Some perfumes mentioned above are on our October Specials!
Enjoy your weekend, we offer you FREE shipping on all orders over R600.
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We've recently added 3 new perfumes to our range that fall into the Oud category of perfumes so thought it a good opportunity to introduce you to this mysterious precious perfume ingredient.
Oud is nature's most precious accident. When the Aquilaria tree is damaged by infection or injury, it creates a dark, resinous heartwood as a defense mechanism. This rare transformation turns an ordinary tree (worth almost nothing) into liquid gold with premium oud commanding up to $1,000 per gram!
European perfumers prize oud as the ultimate fixative, using it to anchor and elevate their finest creations. Plus, oud doesn't play favorites, it smells amazing on everyone, making it perfect for sharing with your partner. And here's the best part: these fragrances stick around all day (and sometimes into the next!), so you definitely get your money's worth.
Oud isn't just a recent trend it's a rediscovery of one of perfumery's most treasured ingredients, bringing thousands of years of aromatic heritage into modern luxury.
Shop our Oud perfumes below.
Don't forget to shop our Spring Specials, the sale ends at the end of September!
Jen & Cath x
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Hey there, candle lovers! If you're anything like me, you appreciate the warmth and ambiance that What's That Fragrance's beautifully scented candles can bring to any space. Today, I want to chat with you about something important: candle care! Specifically, let's delve into the best practices for taking care of your WTF scented candles so you can enjoy them to the fullest.
Why is Candle Care Important?
First things first, why should we bother with candle care? Well, properly caring for your candles not only ensures a longer burn time but also maintains the quality of the fragrance and the appearance of the candle itself. It's like giving your favourite cozy corner a little extra love and attention!
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