Friday’s finally here and no matter what your weekend plans look like, there’s a fragrance to match them perfectly.
Just like your plans, every perfume has its own personality. Which one feels most like you tonight?
1. Staying In – Movie Night → Spicy & Comforting
Try f02 Inspired Lady Million, feminine, playful and sensual all at the same time.
2. Cooking Dinner at Home Light & Feminine
Try f13 Inspired by Daisy – soft, airy, and beautifully delicate.
3. Party Vibes → Sexy & Magnetic
Try f01 YSL Black Opium Inspired, sultry, playful, and unforgettable.
4. Fancy Dinner Out → Elegant & Timeless
Try f31 Inspired by Dior J’Adore, graceful, refined, and always classy.
Your scent is more than a fragrance, it’s your Friday night mood bottled.
Tap below to find the one that feels just right for you.
Some perfumes mentioned above are on our October Specials!
Enjoy your weekend, we offer you FREE shipping on all orders over R600.
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We've recently added 3 new perfumes to our range that fall into the Oud category of perfumes so thought it a good opportunity to introduce you to this mysterious precious perfume ingredient.
Oud is nature's most precious accident. When the Aquilaria tree is damaged by infection or injury, it creates a dark, resinous heartwood as a defense mechanism. This rare transformation turns an ordinary tree (worth almost nothing) into liquid gold with premium oud commanding up to $1,000 per gram!
European perfumers prize oud as the ultimate fixative, using it to anchor and elevate their finest creations. Plus, oud doesn't play favorites, it smells amazing on everyone, making it perfect for sharing with your partner. And here's the best part: these fragrances stick around all day (and sometimes into the next!), so you definitely get your money's worth.
Oud isn't just a recent trend it's a rediscovery of one of perfumery's most treasured ingredients, bringing thousands of years of aromatic heritage into modern luxury.
Shop our Oud perfumes below.
Don't forget to shop our Spring Specials, the sale ends at the end of September!
Jen & Cath x
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Hey there, candle lovers! If you're anything like me, you appreciate the warmth and ambiance that What's That Fragrance's beautifully scented candles can bring to any space. Today, I want to chat with you about something important: candle care! Specifically, let's delve into the best practices for taking care of your WTF scented candles so you can enjoy them to the fullest.
Why is Candle Care Important?
First things first, why should we bother with candle care? Well, properly caring for your candles not only ensures a longer burn time but also maintains the quality of the fragrance and the appearance of the candle itself. It's like giving your favourite cozy corner a little extra love and attention!
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23rd March 2023
The other night I had a moment of reflection that led to such a surge of gratitude, that is in fact, all because of YOU!
In March 2019 when Cath and I decided to start WTF it really was on a whim and yet here we are 4 years later! Being a small business owner is a dream for many, but it is most definitely not an easy path to take. It means pouring your heart and soul into your work, sacrificing your time, energy, and money, and hoping that your business will succeed. It means having so many hats in the air (accountant, salesperson, manufacturer, PR, IT specialist) that sometimes the juggling becomes unsustainable and the responsibilities seem insurmountable. (I STILL haven't gotten my brain fully around our accounting system - so thank God for Cath!)
BUT when a customer sends an email with a beautiful note about how thrilled they are with our product or our service, the sense of thrill is worth every moment of hard work and dedication. Each referral, each positive review and the smiles of those we have met at markets, is the fuel that keeps our passion going.
So THANK YOU for being part of our journey. From our humble beginnings with an offering of 15 products in March 2019 (photo below!) to a range of close on 100, we simply could not have walked this path without your support.
Our promise is to continue to earn your trust and loyalty as well as exceed your expectations.
With love and gratitude, Jenny
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