Delivery R80 to your door. Free for orders over R900. Average delivery time 2 days. Delivery R80 to your door. Free for orders over R900. Average delivery time 2 days.

    Welcome to W T F

    What's That Fragrance hopes to bring Fabulous Fragrances into your life!

    View our products

    Have you ever thought WTF – not “Wow! That’s Fabulous!” but “What the Flip?” when you see the latest price of your favourite bottle of perfume?

    Well now you can afford a different perfume every day with our 'Inspired by' perfume range.

    We also specialize in Scented Candles, Diffusers and Room Sprays.

    Custom Service

    Custom Service

    We also offer a bespoke service for those wanting personalized ranges for businesses or events. Let us brainstorm with you to create something unique and within your budget.

    We offer CUSTOM ranges of candles and diffusers for corporates and special events and are always available to help guide you in creating a fabulously fragrant gift hamper.

    Please get in touch with us regarding custom order queries.

    Thank you Jen and Cath, I received my scents this morning and in love!  I adore Jo Malone diffusers & candles as well but unfortunately they are getting so overpriced so thrilled I found your site so can continue to enjoy your JM inspired products- well done!!

    Helen T (August 2021)


    "What incredible fragrances from What’s That Fragrance! I’ve recently bought a divine perfume at the most reasonable price and have loved wearing it every day. The owners were so eager to help find the perfect scent for me. I would certainly recommend all of their amazing products as a personal treat or a special gift."

    Megan T (google review June 2021)

    "Brilliant service n their perfumes are just as great!"

    Phindile D (google review May 2021)


    "My wife and I absolutely love the perfumes we ordered and the delivery was in a few days.  It smells just like the fancy name brand.  I have forwarded your website details to my friends and colleagues."

    Rocco A (email July 2020)


    "Definitely give What's That Fragrance 5 out of 5! So reasonably priced, brilliant fragrances and excellent customer service."

    Barbara S (FB Post 1 April 2019)

    "Received my order in record time with all items nicely packaged. Very professional service. Can't wait to try my products!"

    Vanessa S (FB post December 2019)


    "What’s That Fragrance has such a great range of high-quality perfumes at such a great price. I keep getting complimented on the range of perfumes that I wear and I love being able to try new ones without a huge price tag attached."

    Nicole C. January 2020


    "All I can say is your Fragrances are quality - and I LOVE the bottle!  I cannot believe that it stays on my skin for so long."

    Nhlanhla S. July 2020

    "I LOVE the fragrances and the range -easy to buy selection. This gets me out of my perfume rut and makes it an affordable treat to try several new and familiar fragrances. And, The people behind this newly emerging brand are LOVELY. They won’t stop until we ALL smell DIVINE!" 

    Bev M (FB post June 2019)


    "Amazing!! Some of the best perfume I’ve ever had." 

    Tara M (FB post June 2019)


    "I have been so impressed with the Gucci Bloom I bought, I cannot believe how long it stays on." 

    Michele R, November 2019