Meet the perfume ingredient that costs more than gold!

We've recently added 3 new perfumes to our range that fall into the Oud category of perfumes so thought it a good opportunity to introduce you to this mysterious precious perfume ingredient.

Oud is nature's most precious accident. When the Aquilaria tree is damaged by infection or injury, it creates a dark, resinous heartwood as a defense mechanism. This rare transformation turns an ordinary tree (worth almost nothing) into liquid gold with premium oud commanding up to $1,000 per gram!

European perfumers prize oud as the ultimate fixative, using it to anchor and elevate their finest creations. Plus, oud doesn't play favorites, it smells amazing on everyone, making it perfect for sharing with your partner. And here's the best part: these fragrances stick around all day (and sometimes into the next!), so you definitely get your money's worth.

Oud isn't just a recent trend it's a rediscovery of one of perfumery's most treasured ingredients, bringing thousands of years of aromatic heritage into modern luxury.

Shop our Oud perfumes below.

Don't forget to shop our Spring Specials, the sale ends at the end of September!

Jen & Cath x