Perfume Notes Explained

About Us

We, Catherine Thompson and Jenny Arthur, are the ladies behind the brand WTF - What’s That Fragrance. Cath learnt the craft of candle-making whilst living in the UK, falling in love with the creative and functional aspects of the process. On returning to South Africa, she was struck by the high number of imported (& poor quality) candles that were on the market and started manufacturing her own candles, diffusers and room mists, eventually supplying some major retail chains.

WTF was born when Jenny joined Cath in March 2019 after a brainstorming session over a cappuccino! Being passionate (quite obsessively!) about perfume, Jenny set them on a new path of working with European Fine Fragrances and a perfume collection was born.

As a Lady-Boss team of two, we strive perfection in all we do … from manufacturing to client service, we strive always to do our best. We hope you will allow our Fabulous Fragrances into your life, and that it will be the start of a wonderful product relationship!

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